Fiction - 2014
A transmedia project that submerges the audience in an inverted humanitarian campaign
Sponsor a Wealthy Child (SaWC) is a transmedia game that turns the world upside down. Thanks to an offbeat humanitarian campaign, families from the so-called Third World come to the rescue of Western children ravaged by “relational poverty”. The story is told through the platform www.sponsor-now.org and via a series of infomercials that imitate the aesthetics of humanitarian NGOs publicities. Who really is wealthy? Who is poor? Is this a real campaign or is it a parody? Sponsor a Wealthy Child is certainly a game that re-scrambles the cards...
Broadcast: https://www.sponsor-now.org
Nadia Gagné
Host
Evelyne Lafleur Guy
Producer
Myriam Verreault
Screenwriter
Josué Bertolino
Director of Photography
Robin Servant
Sound recording and sound design
Émilie Potvin
Artistic Director
Martin Charron
Editor
Mathieu-Nicolas Boisvert
Original music